Course Description

Looking for the investment? Planning to organize an ICO/STO? Want to learn how to Launch an Initial Coin Offering or Security Token Offering? Thinking of how to issue Tokens, develop Smart Contracts, register a Company, set KYC/AML, promote ICO campaign & collect finds? This Course will help you organize your ICO from A to Z.

74 lessons, 3,5 hours content & additional materials will help you launch a successful ICO.

ICO (Initial coin/token offering) is a new crowdfunding mechanism for startups, allowing projects at an early stage to collect the necessary funds in a short period of time.

Today, ICO is Low-Cost Growth Funding and it is the most convenient tool for attracting investments, including due to the lack of legal regulation and supervision.

ICO is not just money. In addition to development funds, the young company receives a community of loyal users who can test new products and support the project in the market.

But despite the apparent simplicity, a successful ICO is a complex process, which must be carefully prepared.

During the course, you will learn what is ICO, how to prepare, launch, and promote ICO, understand the specifics of smart contracts and types of digital tokens, get acquainted with technical tools for releasing tokens, and learn how to place tokens on crypto-exchange exchanges and how to collect funds and raise capital.

Serial technology Entrepreneur & his Friends

Vincent Hale & Co.

This course was developed by Vincent Hale - the serial technology Entrepreneur & Producer (the founder of Confidento, the Venture Academy, producer of the Open Innovations Forum, the Startup Tour, the Innovative Convention, the Foresight Navigation etc). The course is read by the Venture Investor Jacob Smith and TV host R. Kenada.

Course curriculum

  • 1

    The Basics of Initial Coin Offering (ICO)

    • Introduction to ICO Course

      FREE PREVIEW
    • What will you Learn in this Course?

    • ICO Dictionary. 57 important Terms

    • What is ICO (ITO), Venture Capital, Crowdinvesting & IPO?

    • Philosophy of Investment in a Decentralized Economy

    • Risks for Investors. Models of Investment Hygiene

    • The basics of Crowdsale Business Model

  • 2

    Fundamentals & Economy of ICOs

    • ICO Startup Fundamentals Terms

    • Basic ICO Terms

    • Tokens and Digital Assets

    • Primary cost of one Token, Internal Value & Number of Tokens Issued for ICO

    • Pre-Sale of Crypto Tokens

    • Crowdsale. Appcoins Sale

    • Models of Smart-Contracts

  • 3

    Before ICO

    • Ideal Initial Coin Offering

    • Analysis of failed ICOs. Possible mistakes in preparation for ICO

    • Does your Company need a ICO?

    • ICO SCAM & Anti-Fraud

    • How much does ICO cost? Planning ICO Budget

    • Pre-ICO, ICO, Post-ICO (Pre-Sale, ITO / Crowdsale, Post-Sale)

    • Geography of ICO

    • Life after ICO & Fulfillment of Commitments

  • 4

    Preparing your startup for an ICO

    • Conditions for ICO investors. 20 Tips

    • Milestones, Roadmap & Development plan

    • ICO Campaign Plan and Timeline

    • Startup Team and External Advisors

    • Financial, Marketing and Business Plan Outline

    • Attraction of Investors and Model of Distribution of Tokens

    • Bounty Campaign

    • Executive Summary

    • Pre-announcement & Community Involvement. Community Management

    • White Paper Structure

    • Yellow Paper, Onepage & Lightpaper

    • Stock Exchange Token Listings

  • 5

    Website, video and presentation materials

    • Naming, Design & Brandbook

    • Work on the Website

    • Structure of the ICO Website

    • Video Production

    • Project Blog and Social Channels

    • Email Marketing

  • 6

    Legal scheme and Legal Aspects of ICO

    • ICO Legal Terms

    • How to Conduct an ICO and not Break the Law?

    • Criminal Liability

    • Know Your Customer (KYC)

    • Tax aspects of ICO

    • What is a Token from a Legal Point of View?

    • Checking Token on Securities

    • Preparation of the Offer

    • Risks & Due Diligence

    • Escrow, Anti-Scam & Multi-sig Wallets

    • Choice of jurisdiction and company registration for ICO

    • Organizational Structure

    • ICO for the Fund

    • ICO in Hong Kong

    • ICO in Canada

    • ICO in Singapore

    • ICO in the USA

    • ICO in Malaysia

    • ICO in Israel

    • ICO in Liechtenstein

    • ICO in Switzerland & Crypto Valley

    • Ban on ICO in China

    • ICO in Japan

    • Choice of a Bank and Registering a Bank Account

    • Run Initial Coin Offering in Belarus

  • 7

    Promotion of ICO: marketing and PR campaign

    • ICO Promotion Terms

    • ICO Target Audience

    • Media plan. 23 channels for a successful ICO Promotion

    • Content Marketing & Writing Articles

    • Targeted Blockchain & Cryptocurrency Traffic

  • 8

    Technical development for ICO

    • Technical Development Terms

    • 7 Blockchain Infrastructure Providers & Platforms for the Tokens Issue

    • Blockchain Programming Languages. Solidity. Hiring Programmers and Developers

    • Technological audit of Smart Contracts

    • Anti-phishing & Blockchain Cybersecurity Rules

    • ICO Support

  • 9

    Token Sale

    • Token Sale Terms

    • Instruction for buyers of the Token

    • Token Crowdsale

    • Storage and Transfer of Funds received by ICO

    • After ICO

  • 10

    How to Launch a successful ICO? Full ICO Checklist

    • Useful Links

    • Initial Coin Offering Campaign Checklist. 110 Steps

Reviews

5 star rating

Great!

Sheryl Chaise

I paid for the course and really waiting when it becomes available. We will soon begin pre-ICO and hope that the course will help our team conduct a successf...

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I paid for the course and really waiting when it becomes available. We will soon begin pre-ICO and hope that the course will help our team conduct a successful ICO campaign. Thank you

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5 star rating

working methodology

S. Lorenz

Choosing between crowdfunding and initial coin offering we decided to try a new investment technology. Guided by this course we launched our hover board ICO ...

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Choosing between crowdfunding and initial coin offering we decided to try a new investment technology. Guided by this course we launched our hover board ICO and achieved targeted soft cap! Thank you

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5 star rating

Successful completion of the ICO

Samuel Lee

We have successfully collected the expected amount on the ICO. Thank you for supporting the content

We have successfully collected the expected amount on the ICO. Thank you for supporting the content

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5 star rating

Glad to find this

Karlos Malin

Could you be our ICO advisors?)

Could you be our ICO advisors?)

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5 star rating

Here we go!

Eric Evans

we go to the points and prepare a campaign. Let's see what happens. I hope our flying copter will collect the necessary funds

we go to the points and prepare a campaign. Let's see what happens. I hope our flying copter will collect the necessary funds

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5 star rating

Thank you!!

Aaron Brisker

The course is amazing. The content meets our expectations We are waiting for the additional materials and thank you for the discount

The course is amazing. The content meets our expectations We are waiting for the additional materials and thank you for the discount

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5 star rating

Perfect Solution!

Gary Lirens

Very useful course. We already run our Initial coin offering with and changed our strategy due to this content

Very useful course. We already run our Initial coin offering with and changed our strategy due to this content

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5 star rating

I'm with you in this course

Fredrik Jarvi

I study everything that is related to the investment of ICO.

I study everything that is related to the investment of ICO.

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4 star rating

Good Course

James Turner

This was a really good course with tons of useful information. I wish there was more details in the legalities of starting an ICO though (however I understa...

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This was a really good course with tons of useful information. I wish there was more details in the legalities of starting an ICO though (however I understand that this is a course within itself). At times it was hard to understand the speakers and I could tell he was reading it from a cue card. However - leaving the style aside, it comes with a useful checklist and I picked up loads of things I would have never have been able to find out hadn't I done the course. Even though it was monotonous at times, the course is still essential for anybody preparing for an ICO. Kind Regards

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Pricing options

Explain how different pricing options might be valuable to different segments of your audience.